AMV BBDO
CLIENT BRIEFAMV is part of the BBDO network, the third largest Agency network in the world, parented by Omnicom Group the World No.1 media conglomerate - and our long-time media…
CLIENT BRIEFAMV is part of the BBDO network, the third largest Agency network in the world, parented by Omnicom Group (the World No.1 media conglomerate) - and our long-time media client in the UK!
Despite the 2010 lease rent being set some way above the same date Rating List rateable value (the broadly equivalent fair open-market rental basis of property taxation); and despite other specialist firms being unable to shift the rateable values downward on other local buildings and who thus “pulled” their efforts; ask-re put in the hard yards needed to unpick a challenging no-hoper of a case and pressed ahead with our appeal to reduce the business rates tax liability for our client’s building.
OUR PROFESSIONAL APPROACHask-re used the challenging situation of being a ‘late’ 2010 List appeal, to our advantage. Instead of rushing the negotiations, we created opportunity by going slow on local rateable value negotiations.
So as not to throw away our appeal rights on a non-result, we analysed the evidence elsewhere to show reduced rateable values and thus by comparison getting the tax authorities to cut our client’s bills substantially.
Ask-re followed our professional instincts so that by the time we decided to strike, the actual lease rent had been discarded in favour of better evidence we ourselves had created. All very satisfactory as we achieved an outstanding result in the end!
THE SUCCESS STORYWe have had bigger results but rarely have our skills been so warmly and deeply appreciated by a big corporate business. We really appreciated the recognition of our work.
ask-re achieved savings by negotiation for AMV and delivered in early Spring, perfectly timed for 2015 financial results! £700k straight into the bottom line was a pretty satisfactory boost, even for a media agency like AMV and its Omnicom parent.
THE VERDIT
Colin Fleming, Finance Director AMV BBDO said: “ask-re really smashed our expectations! We’ll definitely be using their services again!”