Commercial property should communicate brand identity

Tuesday, September 29, 2009

A company's office space speaks volumes about its business, expert says.

By Jenifer Courtney

Over the course of the past decade, business branding has started to merge with corporate real estate to create office space that reflects the occupant’s work ethic, according to architects.

Maintaining design and layout continuity across a network of offices can help improve client relations and better communicate a corporation's brand, the business journal NJBIZ reports.

Graphics and colour schemes of a company or organisation's wider branding can enhance an office to reflect business presence and continuity.

Commenting on a recent commercial relocation, Leslie George, a managing director for the Cambridge Mercantile Group, told the publication: "I saw a big difference in attitude and pride and work output. It made a big difference in coming to a space like this, as opposed to a space that was just thrown together."

Eco-friendly, sustainable office space can also help convey a company's commitment to fighting climate change and suggests an affiliation with ethical practices.

Source: ask-re The Property People LLP